Finding inspiration from her love of sculpture, texture and color, Alicia has an eye for beauty and how to bring it out in every person.
With 9+ years of advanced training with Bumble & Bumble, Kevin Murphy, Aveda, Loreal Professional and Moroccan Oil, she is dedicated to perfecting her craft. She loves to work with all textures of hair. Her training has made her skills versatile, ranging from cut and color for MTV's True Life to onsite wedding and editorial styling but also including texture services and barbering.
Growing up on the West Coast, her free spirited nature and love of people has led her to find her home at Propaganda. Her joyful spirit, boisterous laugh, and dedication to creativity makes every appointment with her into an experience. @alicia_propagandathesalon
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